Think Fabrizio Romano, but relatable
Luke uses his social channels to provide daily updates on the latest transfer and football news. His insane knowledge of the sport, and ability to keep his finger on the pulse, has millions watching his content every month.
Better still, Luke takes every opportunity he gets to engage with his audience, meaning they have a strong connection with him. His majority UK, young male audience make him perfect for football and other sport related campaigns, as well as apps, media, clothing, and student brands.